Programmes
BBA in Marketing Management
Bachelor of Business Administration in Marketing Management
1st Year _1st Semester
- Learning and Study Skills
- Principles of Management
- Microeconomics
- Business Mathematics
- Information Technology for Business
- English Language Skills I
2nd Semester
- Self-Management
- Principles of Marketing
- Financial Accounting
- Legal & Political Environment in Business
- Human Resources Management
- English Language Skills II
2nd Year _1st Semester
- Personal Development Planning
- Organizational Behavior
- Management Accounting
- Macroeconomics
- Business Statistics
- Business Communication
2nd Semester
- Leadership and Teamwork
- Operations and Supply Chain Management
- Business Information Systems
- Financial Management
- Operations Research
- Entrepreneurship
3rd Year _1st Semester
- Strategic Marketing
- Consumer Behavior
- Marketing Communication
- Sales Management
2nd Semester
- Career Readiness and Business Etiquette
- Research Methodology
- Service Marketing
- Marketing Research
- Hospitality Marketing
4th Year _ 1st Semester
- Comprehensive Research Project
- Strategic Brand Management
- Digital Marketing
- Retail Marketing
2nd Semester
- New product marketing simulation
- Advertising
- International Marketing
Course Level:
Degree Programmes
